| Images | Videos | Definitions | Sales Pitch | Anything Goes |
| 10 | 10 | 10 | 10 | 10 |
| 20 | 20 | 20 | 20 | 20 |
| 30 | 30 | 30 | 30 | 30 |
| 40 | 40 | 40 | 40 | 40 |
| 50 | 50 | 50 | 50 | 50 |
| Final Question | ||||
What is celebrity endorsement?
What is weasel words?
Making the viewer think there is something new
What is bribery? or Rewards
What is snob appeal?
Expert Opinion
Bandwagon
What is glittering generalities?
Making people laugh to remember your product.
Making people laugh to remember your product.
What is humor?
To carry feelings about one thing to the product itself.
To carry feelings about one thing to the product itself.
What is Transfer?
Listing or points out all of the positive attributes of a product and failing to mention the negatives.
Listing or points out all of the positive attributes of a product and failing to mention the negatives.
What is card stacking?
A dentist explaining why colgate toothpaste is the best.
A dentist explaining why colgate toothpaste is the best.
What is expert opinion?
Also, Testimonial
Showing that you are ahead of the times. Showing a product as new and innovative.
Showing that you are ahead of the times. Showing a product as new and innovative.
What is avant garde?
"Easy off takes works to take away the worst stains! It works on even the toughest stains, unlike those other brands."
"Easy off takes works to take away the worst stains! It works on even the toughest stains, unlike those other brands."
What is product comparison?
"Hurry in to buy yours before they're all gone!"
"Hurry in to buy yours before they're all gone!"
What is urgency?
"All of the best CrossFit athletes have a pair of Reebok Nanos."
"All of the best CrossFit athletes have a pair of Reebok Nanos."
What is Bandwagon?
"Just one small dime-sized drop per day will leave your hair hydrated and super smooth!"
"Just one small dime-sized drop per day will leave your hair hydrated and super smooth!"
What is magic ingredients?
"We are having the biggest sale of the season! You can save, not 50, not 60, but up to 70% off! You cannot miss this!"
"We are having the biggest sale of the season! You can save, not 50, not 60, but up to 70% off! You cannot miss this!"
What is weasel words?
Also shows direct order and urgency.
Using the same saying in ad after ad.
Using the same saying in ad after ad.
What is repetition?
What is slogan?
Logo would be the picture that repeats, however it's not really a technique.
What is Emotional Appeal?
This ad also shows urgency.
What is plain folk?
What is emotional appeal?
Direct Order
Transfer--Colgate cares for the world so they are a nice company; therefore you should buy their toothpaste.
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