Part of the product component of the marketing mix, what term refers to the mental picture customers have of a business?

Part of the product component of the marketing mix, what term refers to the assurance by the seller that the product is as it is represented to be or that it will be as it is promised to be?

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services.

Part of the promotion component of the marketing mix, what term refers to activities designed to create a favorable image for the business?

As part of the place componenet of the marketing mix, what term refers to how the product will get from the manufacturer to your customer?

The group of potential customers who have similar needs and wants.

The group of potential customers who have been identified as those most likely to patronize the business and/or buy the product.

Method of segmentation that includes dividing markets by characteristics people have in common such as age, income, or education.

Method of segementation that divides markets by identifying common responses to products and product features.

Measurable, substantial, reachable, and responsive describe the characteristics of a

Tangible, physical products that satisfy a want or need.

Intangible product produced to satisfy a want or need. Tasks performed for the customer for a fee.

Type of competition that involves businesses whose sales primarily come from the same products or services.

All the products and services a business makes or sells.

Part of the product mix that includes the number of product items offered within a product line, an assortment of sizes, colors, and/or models.

The business's percentage of the total sales generated in a specific market.

The evolution of a product/service on the market.

What is the second stage of the product life cycle? During this stage sales and profits increase.

Type of brand that is owned and introduced by wholesalers and retailers. Not sold by competitors.

Brand that is offered at a much lower price, it has little or no promotion, usually offered by discount stores and supermarkets.

Word used to describe the conditions of a purchase and payment.

Dividing markets by where customers are located. Example north or south.

Quality and             help to determine a business's position in the marketplace.

The fourth and final stage of the product life cycle.

Term used to describe a limited number of product lines in a product's width.

List 3 of the 7 external factors that affect the marketing mix.